Public relations and marketing in motorsport
There is no point in seeking motorsport success if people do not know about it, enhancing brand image for the driver and sponsors. At Symtech Racing, we have the perfect solution.
In order to leverage motorsport participation, we have in-house communications specialists who have worked for prestigious manufacturers such as Mitsubishi, Suzuki and Honda in series such as the World Rally Championship, Junior World Rally Championship, the Intercontinental Rally Challenge and the World Touring Car Championship. Reflecting Symtech’s wide range of expertise, the team currently handles all the PR activities for Lada – Russia’s largest car manufacturer – in the WTCC.
We also work in collaboration with media professionals at Mediatica.
Our activities include:
- Preparation of PR and marketing plans
- Writing and distribution of press releases to targeted mailing lists
- Creation of websites, newsletters, brochures and other collateral materials
- Media presentations and launches
- Tailored VIP and guest programmes both on and off event
- Media training for drivers and teams
- Marketing consultancy